Apple CEO Tim Cook recently informed Congress that all app designers are treated similarly in Apples App Shop, but a report from Bloomberg alleges that Apple halved its App Store fee to get Amazon Prime Video on its mobile gadgets and television set-top box.
Bloomberg reports that Apple CEO Tim Cook appeared prior to the House Judiciary Committees antitrust panel this week where he was questioned about Apples App Store and its treatment of designers. Cook informed Rep. Hank Johnson (D-GA): “Sir, we treat every developer the very same, we have open and transparent guidelines, its an extensive procedure.
Now, Bloomberg reports that in 2016, Apple agreed to halve its App Store cost for Amazon as part of a deal to put Amazons Prime Video app on Apples mobile gadgets and Television set-top box. Apple typically receives a 30 percent cut for the very first year of an apps subscriptions made through the platform, after the very first year the fee drops to 15 percent. The Amazon deal appears comparable to a program released by Apple earlier this year in which select designers can avoid the 30 percent charge in exchange for integrating certain Apple features.
Learn more about Apples handle Amazon at Bloomberg here.
Now, Bloomberg reports that in 2016, Apple accepted halve its App Store charge for Amazon as part of a deal to put Amazons Prime Video app on Apples mobile phones and television set-top box. Apple senior vice president Eddy Cue and Amazon CEO Jeff Bezos worked out straight on the deal according to recently released e-mails. The companies consent to a 15 percent income share fo clients who signed up through the app and no income share for users who currently registered for Amazon elsewhere.
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Apple generally receives a 30 percent cut for the first year of an apps memberships made through the platform, after the first year the cost drops to 15 percent. The Amazon offer appears similar to a program introduced by Apple earlier this year in which select designers can prevent the 30 percent cost in exchange for incorporating specific Apple features. Amazon is part of this program.
The deal was announced in December 2017 and allowed Amazons video service to integrate with Apples Siri virtual assistant and the Apple TV set-top box. The deal likewise saw that Apple got a 15 percent cut of subscriptions to Amazon Prime partners like Showtime for users who registered through Apple.
