How TikTok Convinced Men to Buy Really Short Shorts – The Wall Street Journal

ANTHONY FERRARO utilized to use khaki shorts that drooped below his knees. It was, said the 24-year-old accounting professional in New York, a “dark time” in his life, albeit a tragic time that was a simple 2 months back. In July, Mr. Ferraro swapped his frumpy calf-kissers for shorts with a five-inch inseam that concerned mid-thigh. What stimulated this landmark life modification? He observed the call of a snowballing social-media meme promoting the concept that women discover guys in shorter shorts more appealing than their big-bloomered counterparts. While Mr. Ferraro likes his new abbreviated shorts all right, he conceded that hes truly “just following …