Apple Losing Share of Wireless Earbuds Market Despite Growing AirPods Sales – MacRumors

According to the report, specialized Chinese brand names like the $90 Lypertek Tevi deal comparable efficiency to Apples AirPods at a lower cost, while the $180 1More True Wireless ANC equal the noise-canceling smarts of AirPods Pro, which cost $250. Samsungs brand-new Galaxy Buds Live are also ANC-equipped and be available in at under $170.

There have actually likewise been numerous reports recommending Apple is dealing with a version of the AirPods Pro that have a cheaper price and no Active Noise Cancellation. Jon Prosser and another leaker, “l0vetodream,” think that these are “AirPods X,” a version of the AirPods Pro developed for sports and running.

Samsung is forecasted to more than double its true cordless earbuds sales this year, growing from 8 million to 17 million, while Apples AirPods household is anticipated to go from 61 million to 82 million.

Apple accounted for almost half of all sales of true wireless earbuds in 2019 and is expected to grow to 82 million units this year, according to the report. However, its lead has been deteriorated by the arrival of Chinese rival brands, diminishing its share to just over a 3rd of the market (35%). Xiaomi remains in 2nd place with 10%, while Samsung sits in 3rd with a 6% share.

The third-generation AirPods are expected to embrace a more compact incorporated system-in-package (SiP) thats comparable to the SiP used in the AirPods Pro, which will permit the audio functions of the AirPods to be integrated into a casing more similar in design to the AirPods Pro. Present AirPods utilize surface-mount innovation (SMT).

“The low-to-mid end section including Chinese brands and U.S. makers such as JLab is taking away share from the premium market,” said Counterpoint expert Liz Lee. “Competition between Samsung and Apple is likely to magnify in the latter half of the year, as favorable evaluations of the Buds Live and increased financial investment from Samsung are anticipated to close the gap between the two,” she included.

According to Apple expert Ming-Chi Kuo these “AirPods Pro Lite” or “AirPods X” earbuds that may be launching in September or October arent AirPods at all, however are instead headphones in the Beats household.

Apple will grow its share of the real wireless earbuds market by a 3rd this year, despite losing its dominant position in the area to more budget-friendly alternatives, according to Counterpoint Research (through Bloomberg).

Apple is rumored to be dealing with a third-generation version of the AirPods, although Apple expert Ming-Chi Kuo has stated that third-generation AirPods wont be coming in 2020, with mass production to begin in the very first half of 2021.

Apple accounted for nearly half of all sales of true cordless earbuds in 2019 and is expected to grow to 82 million units this year, according to the report. Its lead has been eroded by the arrival of Chinese rival brand names, diminishing its share to just over a 3rd of the market (35%). Xiaomi stays in second place with 10%, while Samsung sits in 3rd with a 6% share.

DigiTimes has actually referred to these entry-level earbuds as the “AirPods Pro Lite,” and declares that Apple originally prepared to launch these new AirPods in early 2020, however has delayed them till the 2nd half of 2021.