Facebook CEO Mark Zuckerberg speaks at an occasion at Facebooks Headquarters workplace in Menlo Park, California on January 15, 2012.
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” One of these tests was Lasso, our stand-alone short-form video app, which we have chosen to close down and remove from all app stores on July 10. We thank everyone who shared their imagination and feedback with us, which well seek to integrate in our other video experiences.”.
Lasso was released in a little handful of countries consisting of Colombia, Mexico, the U.S., Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, and Uruguay, app tracking company Sensor Tower told CNBC..
” To date, we estimate Lasso has generated more than 10 million downloads from the App Store and Google Play,” stated Craig Chapple, a mobile insights strategist at Sensor Tower..
In order to attempt to take on ByteDances TikTok, which has actually been downloaded over 2 billion times, Facebook-owned Instagram has actually established its own video-music mix feature called “Reels.”.
Lasso, the more popular of the 2, allowed individuals to record videos as much as 15 seconds long and overlay music on top. It was introduced a year-and-a-half ago..
Pinterest-rival Hobbi, which just went live on the Apple App Store in the U.S. in February, likewise released a push alert to users on Wednesday letting them know that it was shutting down..
Lasso issued a push alert to users on Wednesday informing them that it will be shutting down..
Reels was introduced in Brazil last November and Instagram broadened it to France and Germany at the end of last month..
The app, developed by Facebooks New Product Experimentation team, allows individuals to file, share and organize their pastimes. It has actually gotten simply 7,000 downloads, according to Sensor Tower..
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TikTok rival Lasso and Pinterest rival Hobbi will both be ended on July 10..
” We position several bets throughout our family of apps to test and learn how people want to express themselves,” a Facebook spokesperson informed CNBC via email..
Facebook confirmed that its shutting down two of its little-known social media apps soon after their launch.
