Apple will roll out offer codes for app subscriptions with iOS 14 – Engadget

Apple is making it a lot easier for developers to get new or recover old subscribers with discount rates or complimentary offers. The tech giant has revealed that itll provide designers access to a function called Offer Codes, which it explains as “distinct, alphanumeric codes that provide affordable or totally free costs for auto-renewable memberships.” Designers will be able to distribute the one-time codes online or offline– they can provide out by means of e-mail blasts, for example, or hand them out at occasions.
The business will permit brand-new, existing and previous customers to redeem codes, depending on the client eligibility the developer set. While the codes will provide consumers access to totally free or reduced memberships, offering app makers a method to drum up interest in their services will benefit Apples company in the long run.