Naturally, we dont understand exactly whats going on behind the scenes, like whether any of these banners are being paid to play the video game right now. Active Scape has no concrete release date today due to the fact that Ubisoft hasnt issued any type of messaging about when its getting in beta or truly anything else about the game since right now.
Ubisofts method here is similar to the abrupt surprise launch of Respawns Apex Legends and the Twitch-focused beta of Riots Valorant. Developers for both video games utilized streamers and a direct marketing technique to develop a natural appeal for the video game beyond the standard media cycle of a lot of big-budget video game releases. And it looks like Ubisoft is doing the very same here, utilizing Riots approach of using access to the technical test by means of Twitch drops from popular banners.
However Turner “Tfue” Tenney, best understood for playing Fortnite, is currently pulling more than 50,000 viewers playing the video game as the most-watched channel on the platform. Ratings of other streamers are playing the game to enormous viewership, too. Whatever Ubisoft is doing here is clearly working.
We have lots more to share on #HyperScape later today.
Tune-in to the official behind-the-scenes livestream at 11AM Pacific/ 2PM Eastern for new video footage, game details, and more.– Hyper Scape (@HyperScapeGame) July 2, 2020
Ubisoft has been teasing the video game, which was leaked earlier this week, with a phony business site and via puzzling Twitter updates. Beginning at 12PM ET, the game efficiently went live in a technical test phase, when various Twitch and YouTube personalities were permitted to start streaming the game, and just 30 minutes later, it has actually collected almost half a million viewers.
