Update: After backlash from fans, Electronic Arts has actually disabled the in-game ads that play in-between rounds in EA Sports UFC 4. In a statement handed to Eurogamer and published on Reddit, the publisher stated: “Earlier today, the team switched on advertisement positionings in EA Sports UFC 4 that appeared during the Replay moments in gameplay. This kind of marketing inventory is not new to the UFC franchise, though we have actually typically scheduled showing advertisements to particular primary menu tiles or Octagon logo design placement.
” It is abundantly clear from your feedback that integrating advertisements into the Replay and overlay experience is not welcome. The advertisements have been disabled by the team and we apologise for any interruption to gameplay that gamers may have experienced.”
The statement continues: “We understand that this should have been interacted with players ahead of time and thats on us. We desire to ensure our players have the best possible experience playing EA Sports UFC 4, so advertisement integration in the Replay and overlay experience will not be reappearing in the future. Thank you for your continued feedback on EA Sports UFC 4.”
Original story: Bloody hell, this is a stinker from EA. UFC 4, the publishers most current UFC sim, launched in mid August to solid critic evaluations. Here we are less than a month later on, and EAs decided to push real world adverts into the experience. These advertisements do not just appear at the bottom of menus, either– they appear right in the middle of your fights.
The video games Reddit community is understandably outraged, and gamers are starting to make their voices heard on social media also. Its certainly not a good try to find EA given the businesss often controversial history, but only time will tell whether this motion has any result, Heres hoping that it does.
https://www.reddit.com/r/EASportsUFC/comments/imm36r/look_at_the_amount_of_times_that_an_ad_appears_in/Perhaps the most egregious feature of this, though, is that EA lingered 3 weeks or so before implanting these advertisements into the video game. This means that when most professional publications evaluated the release, these ads didnt exist. Its reasonable to assume that had they existed at launch, this sh * tstorm would be much bigger.
What do you make of this? Knock yourself out in the remarks area below.
Update: After reaction from fans, Electronic Arts has actually disabled the in-game ads that play in-between rounds in EA Sports UFC 4. In a statement handed to Eurogamer and posted on Reddit, the publisher said: “Earlier this week, the group turned on advertisement positionings in EA Sports UFC 4 that appeared during the Replay moments in gameplay. We want to make sure our players have the finest possible experience playing EA Sports UFC 4, so ad combination in the Replay and overlay experience will not be reappearing in the future.
