Its been full-on slamming season for passionate video game gamers in recent days. Simply have a look at the reviews for Madden NFL 21 and NBA 2K21 and youll discover a bit more anger than in years past. EA UFC 4 is no exception, specifically with the decision to have in-game ads in the middle of fights.
Electronic Arts recently reversed course after enormous outcry on Reddit over ad of the Amazon Prime series “The Boys” being displayed in the middle of replay. Obviously these in-game pop-ups were not executed till two weeks after the video games full release, so this is not something customers wouldve been able to get right now.
Heres the complete statement from EA to Eurogamer on the matter:
” It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. The advertisements have actually been disabled by the group and we excuse any disruption to gameplay that players may have experienced.
” We understand that this ought to have been interacted with players ahead of time whichs on us. We desire to ensure our gamers have the finest possible experience playing EA SPORTS UFC 4, so ad combination in the Replay and overlay experience will not be coming back in the future. Thank you for your continued feedback on EA SPORTS UFC 4.”
” Earlier this week, the group turned on ad placements in EA SPORTS UFC 4 that appeared during the “Replay” moments in gameplay. This kind of advertising inventory is not new to the UFC franchise, though we have actually usually scheduled displaying advertisements to specific main menu tiles or Octagon logo positioning.
Obviously, in-game advertising is barely unique to the UFC video game, however maybe the contingent of MMA fans who get enough fill of advertising in real-life dont actually care to have actually live advertisements sprung on them having already slapped $60 on the game itself.
