Bing is now Microsoft Bing as the search engine gets a rebrand – The Verge

Microsofts new Bing homepage.

Microsoft is rebranding its Bing online search engine to Microsoft Bing today as part of a rebranding effort. While the vast bulk of people are likely to still just call it Bing, Microsoft unveiled its shift toward Microsoft Bing in a blog site post today. Microsoft does not explain about why it added the businesss name to the Bing brand, aside from it showing “the continued integration of our search experiences across the Microsoft household.”

Along with this rebranding, Microsoft has been slowly improving its different Microsoft Search item, which powers results throughout Windows, Office, and more. Microsoft Search also appears inside Bing to supply companies a sort of intranet search for files and more.

Microsoft has actually been explore Bing logo designs in current months, with some of that work appearing in the companys search engine temporarily. The search giant has actually likewise been choosing to add Microsoft to a number of its products over the last few years, consisting of the Windows Store altering to the Microsoft Store, and Office 365 relocating to Microsoft 365 just recently. Microsoft Edge and Microsoft Teams both use the Microsoft branding, while Surface and Xbox have actually largely gotten away Microsofts wider branding efforts up until now.

This rebranding suggests Bing is now utilizing its own updated logo and a Microsoft Bing logo on the online search engines homepage. Its unclear if Microsoft will ultimately retire the Bing logo in favor of this more Microsoft-centric logo design or just utilize both in the future.