Apple has submitted a hallmark application for the expression iPhone for Life– an expression which has up until now been utilized by overseas providers and sellers for their own equivalent of the iPhone Upgrade Program …
Patently Apple found the filing.
Patently Apple keeps in mind that the hallmark application is in 2 classifications, one for retail sales, the other for finance plans.
Class 35: “Retail shop services and retail store services supplied through communications networks featuring portable mobile digital electronic gadgets and other customer electronic devices, computer software application, devices, peripherals and bring cases for the aforesaid devices, and pre-recorded music; product demonstrations offered in-store and by means of communications networks; details and assessment in connection with the foregoing; electronic data storage and retrieval services for digital text, data, audio, image, and video works; details and consultation in connection therewith.”
Class 36: “Financial services; funding services; banking services; funding of loans; extension of retail credit; installation loans; lease-purchase financing; debit and credit card services; issuance of charge card; payment services; financial deal services; electronic payment processing services; electronic payment processing services utilizing biometric innovation for recognition and authentication; monetary services, particularly, accepting, processing, authenticating, managing and reconciling electronic payments and electronic payment transactions; insurance and service warranty services; providing and financing service warranty and extended guarantee contracts; gift card and pre-paid card services; offering rebates at getting involved facilities of others through use of a subscription card; providing cash and other rebates for charge card usage as part of a consumer commitment program; charitable fundraising services; financial therapy services; monetary recommendations and consultancy services; offering financial information about stocks; offering details in the fields of financial investment and financing.”
Today Patently Apple stumbled on a trademark filing that is shown as not being made public as of. The space generally attended to date of publication does not exist. Apple applied for the hallmark earlier this year.
The Hong Kong database reveals that Apple declared the trademark iPhone for Life in early April 2020. Ive never ever seen that trademark in the US market, however did discover it in other countries, related to foreign telecoms and Apple stores.
The site showed a number of examples of the expression being used in marketing products outside the United States.
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In Brazil, for example, Apple partnered with among Brazils significant banks to let people pay for the iPhone in 21 monthly instalments without interest.
Its uncertain whether Apple plans to rebrand the iPhone Upgrade Program, or just secure a phrase for use by its resellers– however the latter appears most likely.
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