The LG pitch for this television has actually always been that you can get premium photo quality without devoting space or wall space to a television that is only used often. For the 100 million KRW ($87,000 US) cost, it can be found in an aluminum base that buyers can have engraved with a personal message, and their choice of 4 colors for the speaker cover. Theres no word on a launch outside of Korea, but interested purchasers need to remain tuned.