Curiously, there isn’t a formal checkout flow just yet. A video showcasing the feature displays a “message business” option, but no buy or “add to cart” button. WhatsApp recently released another video showing off its vision of “how easy we think messaging a business should be.” There was an “add to cart” option shown in that demo. The button is just the first step towards a more robust shopping experience on WhatsApp, though a spokesperson couldn’t confirm when the service will expand the feature.
Facebook has been making more inroads into shopping across its various services over the last couple of years. Instagram, for instance, recently expanded its shopping features to IGTV and Reels. Last November, Facebook launched its own payments system, Facebook Pay.
