Sources: UFC 251 generates around 1.3 million PPV buys, most since 2018 – The Athletic

UFC 251, Dana Whites much-anticipated very first Fight Island card headlined by a welterweight title tilt between Kamaru Usman and Jorge Masvidal, produced around 1.3 million pay-per-view buys on ESPN+, multiple sources tell The Athletic.
UFC has struck the 1.3 million mark 5 other times, the most current being UFC 229– Khabib Nurmagemdov vs. Conor McGregor– which holds the UFC record for PPV purchases with 2.4 million.
UFC 229 omitted, this is the businesss biggest PPV success because UFC 202 in August 2016, another match including the promotions marquee star, Conor McGregor battling Nate Diaz in a rematch.
Usman was arranged to fight Gilbert Burns, however the Brazilian tested favorable for COVID. Masvidal, a budding star, accepted the fight on just 6 days notification.