Ubisofts new battle royale, Active Scape, was officially announced today in unconventional fashion: by rising to the top of the Twitch charts.
Ubisofts method here is reminiscent of the abrupt surprise launch of Respawns Apex Legends and the Twitch-focused beta of Riots Valorant. Developers for both games used banners and a direct marketing approach to build an organic appeal for the video game beyond the basic media cycle of a lot of big-budget video game releases. And it appears like Ubisoft is doing the very same here, using Riots technique of using access to the technical test via Twitch drops from popular banners.
Ubisoft has actually been teasing the game, which was dripped earlier today, with a fake business website and via cryptic Twitter updates. Beginning at 12PM ET, the game effectively went reside in a technical test stage, when numerous Twitch and YouTube personalities were permitted to begin streaming the video game, and simply 30 minutes later on, it has actually amassed almost half a million viewers. The publisher is preparing a main expose live stream for 2PM ET.
We have lots more to share on #HyperScape later on today.
Tune-in to the main behind-the-scenes livestream at 11AM Pacific/ 2PM Eastern for new video, game details, and more.– Hyper Scape (@HyperScapeGame) July 2, 2020
Obviously, we dont know exactly whats going on behind the scenes, like whether any of these banners are being paid to play the game right now. Hyper Scape has no concrete release date today since Ubisoft hasnt issued any form of messaging about when its going into beta or really anything else about the video game since today.
Turner “Tfue” Tenney, best known for playing Fortnite, is presently pulling more than 50,000 viewers playing the game as the most-watched channel on the platform. Ratings of other banners are playing the game to enormous viewership, too. So whatever Ubisoft is doing here is clearly working.
