The Portland Timbers have a new primary jersey and a brand new sleeve sponsor.
The Timbers unveiled their new green and gold jersey Tuesday, at the same time that they announced a new sponsorship deal with video-sharing app TikTok. The TikTok logo will appear on the right sleeve of both Timbers and Thorns jerseys.
The multi-year partnership with TikTok marks the club’s largest sponsorship deal with a business not headquartered in the Pacific Northwest. The deal is also notable because both the Timbers and Thorns are involved in the partnership.
Along with the sleeve sponsorship, TikTok will partner with the two clubs on media, promotional, content and community initiatives. TikTok’s logo will appear on virtual signage and digital platforms for both teams and be featured on the front of the jersey that Timbers mascot, Timber Joey, wears on game days and at community events.
“TikTok is one of the world’s leading content and entertainment platforms and we are thrilled to be partnering with such a dynamic global brand,” said Mike Golub, Timbers and Thorns president of business, in a statement. “The partnership is groundbreaking to have equal TikTok representation on both Timbers and Thorns jersey sleeves, and it will give us a unique ability to create and distribute content in collaboration with TikTok.”
As part of the deal, the Timbers and Thorns are collaborating with TikTok to produce weekly content on the social media platform. Multiple players, including Thorns midfielder Crystal Dunn and Timbers midfielder Eryk Williamson, will serve as content creators on TikTok.
A portion of the proceeds from jersey sales will go to a local nonprofit, according to the clubs. The clubs will also unveil four unique scarves this year through the partnership, with a portion of proceeds from the scarf sales going to local nonprofits. The Urban League of Portland has been chosen as the first nonprofit to receive donations through the initiative.
The Timbers’ new primary jersey features a split color design, with light green on one half of the jersey and dark green on the other half, separated by chevrons down the middle of the shirt. The jersey includes the tags, “Soccer City USA” and “King of Clubs,” a reference to the 2011 Timbers Army tifo. The jersey combines elements from the club’s inaugural 2011 primary kit and its 2019 striped jersey, which featured dark green hoops.
Alaska Airlines will serve as the club’s main jersey sponsor for the 11th consecutive year.
The Timbers’ new jersey will go on sale Tuesday, March 2 at 9 a.m. on MLSstore.com/PortlandTimbers and adidas.com.
