The Atlanta Hawks will have new vintage-looking threads for the 2020-21 season that combine their origins and their plans for the future.
The franchise revealed the 3 brand-new sets on Tuesday morning that consist of their Association, Icon and Statement looks through Nike.
From the team:
We are freshening our appearance while paying tribute to the colors most synonymous with the Hawks organization. Our brand-new design is traditional and ageless, reestablishing elements real Hawks fans have come to love and understand as we enter a new golden era in pursuit of a championship.”
The very first is the Association jersey, a “crisp and clean” look with the icon Atlanta logo and the new secondary logo on the side of the shorts.
The Atlanta Hawks are ditching the triangle patterned uniforms for a cleaner appearance. (AP Photo/John Amis) More.
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” As we enter the next period of Hawks basketball, we are returning to our roots. We are refreshing our appearance while paying homage to the colors most synonymous with the Hawks organization. Our brand-new design is traditional and classic, reintroducing aspects true Hawks fans have actually come to know and enjoy as we enter a new golden period in pursuit of a champion.”
All three Hawks jerseys will include the Sharecare patch on the left side of the chest.
And the Statement jerseys are all black with the thick legacy yellow line down the sides instead of white or red. It “yells audaciousness” and is “unapologetically vibrant,” the group said, with the brand-new “A-T-L” secondary logo design on the front of the waistband.
The Michael Jordan brand name Jumpman logo design is on the Statement jerseys in place of the Nike Swoosh at the shoulder. All NBA Statement edition jerseys, which are meant for huge video games and competitions, will have the mark.
All 3 Hawks jerseys will include the Sharecare patch on the left side of the chest. The team has partnered with Sharecare, an Atlanta-based health and wellness platform, because 2017. The collaboration is a “joint effort to make Georgia among the healthiest states and Atlanta among the healthiest cities in the nation.”
Jason Collins and Trae Young are early fans of the new threads.
The group previously used uniforms including a triangle pattern as the primary material. The make over is overall cleaner and in line with its G League affiliate and NBA 2K group, an essential part of branding for the organization.
The Icon jerseys are mainly the exact same, only in the “torch red” color that has actually characterized the Hawks considering that 1968. “This primary color signifies the heart of our unending quest for quality, our red-hot spirt and intense enthusiasm for the game,” per the release.
