Its uncertain what procedures UCLA means to take in response. Under Armour is the official sponsor for 22 FBS programs, consisting of Auburn, Cal, Maryland, Northwestern, Notre Dame, Utah and Wisconsin.
” We know that this has actually been a tough time for professional athletes, sports programs and efficiency clothing brand names alike,” Under Armours statement said. “Under Armour will continue to protect our strength in this challenging environment, while keeping a strong network of partnerships with individuals, organizations and leagues that make us the on-field authority for concentrated performers.”
UCLA athletic director Dan Guerrero reacted to the choice to terminate the agreement.
USATSI
Under Armour has actually ended its record $280 million collaboration with UCLA, the company announced on Saturday. The Bruins signed the offer with Under Armour in 2016, and it was the greatest apparel deal in college sports at the time of it was signed.
” We have been paying for marketing advantages that we have actually not gotten for a prolonged period,” the business stated in a statement. “The agreement allows us to terminate in such an event and we are exercising that right.”
The business went on to acknowledge how hard the timing is for such a choice, given the international pandemic brought on by the coronavirus.
