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In a declaration to Reuters, Google said it would “work with the European Commission on a technique that safeguards customers expectations that Fitbit device data wont be used for marketing.”
Google also said today that the Fitbit “offer is about devices, not information.” A literal reading exposes the companys desire to make and have a portfolio of smart watches and fitness trackers. It currently does not have a significant existence in the customer health space, or a first-party wearables brand that individuals recognize with.
A binding promise emerged last week as a method for Google to prevent an extended, four-month long examination by European antitrust regulators. When the deal was first revealed in November, Google currently said “Fitbit health and health data will not be used for Google advertisements.” Furthermore, existing users will be given the option to “review, move, or delete their information.”
Today was the due date for such a commitment, with the EU expected to decide as soon as next week on its initial review of the $2.1 billion acquisition that would see Fitbit join Googles hardware division. Europe has actually surveyed rivals about whether the purchase would harm the market, and how Fitbit could benefit Googles up-and-coming Health division.
After the offer closes, Google might move on with adding Assistant to the Fitbit Versa 2. We already found work on that combination last month, and it would be a way to quickly reflect the new ownership. It likewise offers a brand-new surface for the wise assistant on many existing devices.
Google today provided a promise that it would not use Fitbit information for advertising if its acquisition went through. This reportedly deals with a big European need prior to approving the Google-Fitbit offer.
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After the deal closes, Google could move forward with adding Assistant to the Fitbit Versa 2.
A binding pledge emerged last week as a way for Google to avoid an extended, four-month long examination by European antitrust regulators. Existing users will be provided the choice to “examine, move, or delete their information.”
