” This offer has to do with devices, not information. We value the chance to work with the European Commission on a technique that safeguards customers expectations that Fitbit gadget information wont be used for advertising,” Google said in an emailed statement to Reuters.
( Reporting by Foo Yun Chee; Editing by Sandra Maler and Leslie Adler).
( Reuters)– Alphabets Google has actually provided not to utilize health data of physical fitness tracker business Fitbit to help it target ads in an attempt to attend to EU antitrust issues about its proposed $2.1 billion acquisition, the U.S. tech business stated late on Monday.
Reuters reported last week that such a data promise may likely assist Google safe EU approval for the offer.
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. While the offer has drawn heavy criticism from personal privacy supporters on both sides of the Atlantic, on concerns that Google might utilize Fitbits chest of health data to improve its dominance in online advertising and search, privacy issues do not fall under competitors rules.
The European Commission is expected to seek feedback from competitors and users prior to choosing whether to authorize the deal, demand more concessions or open a four-month-long investigation if it has major concerns.
The bid, revealed in November last year, would assist Google take on market leader Apple and Samsung in the smart-watch and fitness-tracking market, alongside others consisting of Huawei and Xiaomi.
With simply 3% of the global wearables market as of the very first quarter of 2020, Fitbit is far behind Apples 29.3% share and also trails Xiaomi, Samsung and Huawei, according to information from market research study company International Data Corp
