Washingtons football group, in the midst of a name change and less than a week after a story detailed unwanted sexual advances by former workers, hired Terry Bateman to oversee its company operations. Bateman will have the title of executive vice president and chief marketing officer.
Washington revealed on July 6 that it was retiring its former name. A new one is anticipated to be named prior to the season, according to sources, though there is no exact schedule for an announcement.
Bateman has long had ties to owner Dan Snyder. He also was Washingtons chief marketing officer in 2006.
2 RelatedIn a declaration, the team said Bateman would spearhead the name change and branding efforts in addition to Snyder. He will also supervise all of the groups marketing activities, sponsor relations, web and broadcast media operations and overall company strategy.
” I am very excited to be signing up with the company at such a critical minute in history,” Bateman stated in the declaration.
Recently, The Washington Post in-depth sexual harassment charges versus several previous staff members, two of whom were fired after an internal examination before the story ran. A 3rd retired one day prior to the story appeared and two others no longer worked for the company.
Adding Bateman supplies coach Ron Rivera someone who can deal with the service side while he concentrates on training. In his first season with the group, hes needed to deal with a pandemic, social justice concerns, a name change and internal harassment examinations.
” Terry Bateman is a male I trust and have dealt with for several years,” Snyder stated in a declaration. “I cant consider a better private to help spearhead this organizations marketing efforts into this brand-new era.”
Bateman called it an opportunity to offer his viewpoint and know-how as they work to “develop a brand-new era for this happy franchise.”
Bateman has actually been associated with sports, home entertainment and media for more than 40 years, having actually been a CEO at Barton Cotton, Dick Clark Productions and NTN Buzztime.
Bateman has long had ties to owner Dan Snyder. He also was Washingtons chief marketing officer in 2006. He has actually worked in a comparable role to the one just revealed, albeit as a part-time consultant to Snyder and the group, in recent years.
