Women Do Not Sell
The Bloomberg report cites that the pressure to avoid females leads in the multi-million dollar franchise normally came from both Ubisofts marketing department and its former chief imaginative officer Serge Hascoët, formerly explained by Schreier as “the most effective creative force at the company,” who might cancel a task or greenlight “with one word.”
Far more significantly Ubisoft– just like all companies– need to root out and eliminate the misogyny, abuse, and harmful behaviour ingrained within its facilities, from its front door to the core of its executive levels. Hopefully, this will result in the creation of a much safer, healthier, and more inclusive environment for all of its workers.
There is still work to be done prior to the out-of-date attitude towards ladies in leading roles dissipates in some of Ubisofts most significant hit brand names. Perhaps the company would do well to take the lead from its own Rainbow Six Siege, a title that includes a large choice of women characters, of various citizenships and backgrounds, that are showcased proudly throughout the franchises lore, art work, trailers, and retailing projects. Maybe you get a pass from marketing if youre carrying grenades and weapons.
Hascoët is one of a number of high-ranking officials who recently left– or were fired from– Ubisoft amidst a storm of scary claims of sexual assault and toxicity toward females within the business. Speaking with Eurogamer last week, Ubisoft has since specified it had actually “fallen short” in its efforts to offer a safe and inclusive environment for its staff, and that it had introduced an examination into the recent claims using “specialised external specialists.”
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Ubisoft is currently preparing for the release of the latest entry in the Assassins Creed series, Valhalla, which when again features dual lead characters– though players will be able to select in between a male and female lead at will throughout the video game. Still, the most recent trailer for the sequel focused specifically on the male variation of Eivor, who is presently even more popular in Valhallas marketing materials.
It ought to be kept in mind that, as far as Odyssey is worried, our own user survey reveals the majority of our readers preferred playing Kassandra over her male counterpart, Alexios. And ultimately, it was mentioned by innovative director Jonathan Dumont in a 2018 Reddit AMA that Kassandras tale ought to be thought about the canon story of the Grecian impressive.
A brand-new report into toxic culture at Ubisoft suggests that 2018 open-world experience Assassins Creed Odyssey was initially created with only one protagonist in mind: Spartan mercenary Kassandra. Execs at the publisher required the sequel consist of an alternate male lead character, apparently telling the team that “Women do not sell.”
In addition, as reported by GamesIndustry.biz, French union Solidaires Informatique has revealed the establishment of a cumulative lawsuit versus Ubisoft, putting out an open call to the publishers personnel for accusers and witnesses.
There is still work to be done before the outdated attitude toward ladies in leading roles dissipates in a few of Ubisofts most significant smash hit brands. Maybe the company would succeed to take the lead from its own Rainbow Six Siege, a title that includes a large choice of females characters, of various citizenships and backgrounds, that are showcased happily throughout the franchises lore, artwork, trailers, and merchandising projects. If youre carrying grenades and guns, possibly you get a pass from marketing.
And as far “Women dont sell” goes … I guess no one told Tomb Raider, or The Last of United States, or Uncharted: The Lost Legacy, or Resident Evil 3, or Bayonetta, or Control, or Horizon: Zero Dawn, or …
This latest discovery becomes part of an investigative report performed by Bloombergs Jason Schreier, which reveals that the Assassins Creed team has dealt with a persistent uphill struggle in concerns to highlighting women characters. The report recommends that Assassins Creed Syndicates Evie had her role significantly minimized throughout development, while an early plan for 2017s Assassins Creed Origins initially included a situation where protagonist Bayeks other half, Aya, would wear the popular bladed onslaught.
And as far “Women do not sell” goes … I guess no one informed Tomb Raider, or The Last of United States, or Uncharted: The Lost Legacy, or Resident Evil 3, or Bayonetta, or Control, or Horizon: Zero Dawn, or …
