” I believe that we felt like this is so authentic and worthy and we hit all the main points that we actually desired, that we feel really highly that this is the right choice,” Dettmer said. “Ive absolutely fallen in love with this brand name and I think our fans will.”
Each was put into its own silo, as they called it, and given thoughtful and independent consideration with an eye towards what would be the finest brand for the franchise.
Ultimately, Seattle opted to release the sea animal from Scandinavian folklore on the remainder of the NHL.
After beginning with a list of approximately 1,200 names and ideas– no matter how outlandish– Dettmer and Seattles front office whittled them down to a last group of five.
The name Seattle Kraken appears to have had an air of inevitability around it from the earliest days of the NHL growth franchise.
Kraken was the winner over options that might have shown much safer and potentially less polarizing. From the start, Sockeyes, Steelheads– even Metropolitans in a nod to Seattles hockey history — were among the fan favorites. There was even a push from some for the team to try to acquire the Thunderbirds name from the regional junior group.
” The first time in our workplace, theres only 10 people in our workplace, and we put up our NHL Seattle indication on the front door. And the really next early morning there was a Post-it on the door that said, Release the Kraken,” Heidi Dettmer, the franchises vice president of marketing, told the Associated Press. “So its certainly something that weve heard practically as a rallying cry.”
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The franchise made those early fans happy Thursday when it revealed the team would, certainly, be called the Kraken.
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Seattle decided on Kraken around the very first of the year, Dettmer said. The primary logo is an arm formed into an “S” in the style of the old Seattle Metropolitans jersey and logo design.” As you can imagine, every train or flight back from Seattle once we knew we were getting close, there were a couple of options without talking too loud on the plane or train, you could just see everyones mind not able to shut off and was simply going 1,000 miles an hour,” Corbett stated.
” So you connect in that sort of regional Seattle taste, our maritime history, with the fans rallying cry, is among the methods the discovery stage that we got to this name.”
” We wanted to make sure it was truly genuine to Seattle and being a city built by the sea– both figuratively and actually– it works truly, truly well,” Dettmer said. “Weve got the Puget Sound thats the waterfront of our city that has these deep, dark waters that are a little mysterious as well.
It was edgy, various and sounded menacing.
The time it required to get to Thursdays statement had more to do with finalizing the logo and colors, with several delays included. Seattle picked Kraken around the very first of the year, Dettmer stated. Came all the secondary pieces.
” The very first time in our office, theres just 10 of us in our office, and we put up our NHL Seattle sign on the front door. There was even a push from some for the team to attempt to obtain the Thunderbirds name from the regional junior team.
” We needed a mark that was honorable and (Seattle GM) Ron Francis was someone who kept hitting that home,” Nic Corbett, the director of NHL relations with Adidas, informed the AP. “It has to be noble, it has to be strong.”
But the fans who enjoyed Kraken were loud and fervent.
” The Kraken is a name born of the fans,” Seattle CEO Tod Leiweke stated. “It was suggested and promoted by the fans,”
Within their enthusiasm, the front office and its brand name committee found a chance to be a bit unconventional. They chose a name not everybody might like but one that everyone will talk about.
The main colors are a deep dark blue– practically black– matched by lighter shades of blue. Corbett said among the special aspects of the initial house jersey makings is that all the white has actually been gotten rid of, enabling the bolder colors to stick out.
” As you can picture, every train or flight back from Seattle once we understood we were getting close, there were a couple of choices without talking too loud on the plane or train, you might just see everybodys mind unable to shut off and was just going 1,000 miles an hour,” Corbett said. “How do we connect it into the heritage? How do we have it be the mark that everyones visiting when it hangs on the banner of the Stanley Cup champion in the arena.”
The logo was of significant value. The primary logo design is an arm shaped into an “S” in the design of the old Seattle Metropolitans jersey and logo design. The Metropolitans were the first American group to win the Stanley Cup in 1917.
Dettmer said the franchise comprehends the name is most likely to have its critics. For a franchise that has the Hollywood impact of Jerry Bruckheimer, who is one of the owners, being vibrant and aggressive was the play.
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