Apple has actually started selling a high-end certified 40 Gbps Thunderbolt cable thats either a genuine bargain or unbelievably expensive, depending on your perspective (by means of The Verge). The braided $129 Thunderbolt 3 Pro Cable supports the full Thunderbolt 3 spec, consisting of DisplayPort video and 100 watt charging, while allowing for USB 3.1 Gen 2 data transfers as much as 10 Gbps.
At 2m long and with 40 Gbps speeds, Apples Thunderbolt 3 cable is active (with chips on each end), rather than passive. Its one of the few certified cable televisions that supports the complete Thunderbolt specification, consisting of DisplayPort and 10 Gbps USB-C 3.1 Gen 2.