David Wehner, CFO at Facebook.
Harriet Taylor|CNBC
WATCH: Facebook beats bottom and top line in Q2.
The business forecast income development for the third quarter of about 10%, beating experts expectations for growth of 7.9%.
Till now, advertisers could utilize a device ID number called the IDFA to much better target ads and estimate their efficiency. In iOS 14, each app that wishes to use these identifiers will ask users to opt-in to tracking when the app is first launched.
The change is expected to start impacting Facebooks advertising in the 3rd quarter however it will have a more pronounced impact in the 4th quarter, Wehner said..
” Our view is that Facebook and targeted ads are a lifeline for little businesses, specifically in the time of Covid, and we are concerned that aggressive platform policies will cut at that lifeline at a time when it is so necessary to small company development and healing,” Wehner said..
With the update to its mobile phones, Apple will ask users if they wish to let app designers track their activity across other apps and websites. Apple has not stated when iOS 14 will introduce, however its anticipated to present this year.
Facebook Chief Financial Officer David Wehner said on Thursday that upcoming changes to Apples iOS 14 os might harm the social networks ability to target ads to users..
” Were still trying to comprehend what these modifications will appear like and how they will impact us and the rest of the industry, but at the very least, its going to make it harder for app developers and others to grow using advertisements on Facebook and in other places,” Wehner stated..
