Google has actually taken one step better to banishing third-party cookies from Chrome. The internet giant has actually started testing its trust tokens with designers, with promises that more would transfer to live tests “quickly.” As before, the business wished to phase out third-party cookies in Chrome once it could satisfy the needs of both advertisers and users.
Trust tokens are suggested to foster user trust throughout sites without relying on consistent determining data like third-party cookies. They theoretically prevent bot-based ad scams without connecting data to people. This would be one framework as part of a bigger Privacy Sandbox including multiple open requirements.
Google starts testing its replacement for third-party cookies – Engadget
