The St. Louis MLS growth group revealed its official name, crest and colors on Thursday throughout a live-streamed occasion including the groups fans and ownership group.
Name & & Colors
THE SOCCER CLUB/SOCCER CAPITAL: SC has double entendre, representing both Soccer Club and Soccer Capital. It is our name, it is our history.
St. Louis City SC will begin play in MLS in 2023, joining Sacramento as the 29th and 30th teams in the league. The team will feature the only majority female-led ownership group in Major League Soccer, led by Carolyn Kindle Betz.
Four primary colors will determine the group: “City Red”, “River Blue”, “Energy Yellow”, “Arch Steel Gray”.
Crest
GATEWAY ARCH: The abstract representation of the iconic landmark is utilized to produce motion and a connection to the rivers from the St. Louis City flag.
A diverse group of over 20 regional designers created the crest based upon a typical style found through focus groups and discussions with different community members– a deep-rooted sense of unity and pride throughout the region in the St. Louis City flag. Using the flag as a motivation, the group crest is an abstract representation of the clubs passion and purpose, displayed through iconic components found throughout the St. Louis region.
WORDMARK: Prominently leads with CITY as team name.
TOP OF SHIELD: Follows the shape of the Gateway Arch.
About St. Louis City SC
TWO RIVERS: Horizontal lines represent the 2 rivers that define our area: The Mississippi and The Missouri.
” St. Louis City SC is a reflection of the STLMade motion that is at the heart of whatever we do, and truly represents our regions diverse and optimistic spirit,” said Kindle Betz. “Our desire from the first day has actually been to be bigger than soccer and to become part of the fabric of St. Louis and a symbol of our future. This is a considerable advance for our club– and our area.”
The team will be understood as St. Louis City SC. Picked from over 6,000 fan submissions, the name is rooted in the citys abundant soccer tradition as Americas First Soccer Capital. The name celebrates the areas varied, renowned areas and proud heritage while catching the areas recent growth and cultural renaissance.
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The group will be understood as St. Louis City SC. Chosen from over 6,000 fan submissions, the name is rooted in the citys rich soccer tradition as Americas First Soccer Capital.” St. Louis City SC is a reflection of the STLMade motion that is at the heart of everything we do, and really represents our regions varied and positive spirit,” stated Kindle Betz. “Our desire from day one has actually been to be larger than soccer and to become part of the fabric of St. Louis and a symbol of our future.
