An esports podcast is likewise an intriguing idea, particularly considered that its a Spotify-exclusive. League of Legends is one of the most popular esports, if not the most popular. More than 100 million individuals enjoyed the world champion in 2015. Getting even a little percentage of these viewers to tune into a podcast would produce adequate listeners for Spotify to quickly monetize the program.
Two music playlists, consisting of the existing, “This is League of Legends,” will be upgraded routinely, too. Spotifys likewise planning to dedicate a day to the Worlds Anthem, a song Riot launches every year to start its annual champion competitors, to provide listeners a behind-the-scenes take a look at how the music was made.
The game is also a main user on Spotify with its leading track counting more than 154 million listens. Once theyre there, it can begin marketing other audio material, potentially other game-related podcasts, and ultimately motivate them to make Spotify their go-to music and audio player.
Spotify keeps contributing to its unique podcast toolbox, and today, its entering into the esports area. The company announced a multiyear partnership with Riot Games thatll make Spotify the center for all League of Legends audio content, consisting of exclusive podcast series.
At least one program will launch this year, called Untold Stories: Top Moments from Worlds, a nine-episode series thatll lead up to the 10th League of Legends championship this fall. Listeners will hear about the gamers and leading anthem through game highlights, interviews, and game sound effects.
