Apple revealed it is postponing a planned privacy update that will enable users to opt out of ad trackers.
The update was arranged to be part of iOS 14 which is expected to roll out this month, but will now be pushed to next year to give designers time to adjust.
When the update was initially announced Facebook hit out at Apple, saying it might slash up to 50% of Facebooks advertisement income with the update.
” This is not a change we wish to make, but sadly Apples updates to iOS 14 have actually required this decision. We understand this might severely impact publishers ability to monetize through Audience Network on iOS 14, and, in spite of our finest efforts, might render Audience Network so inefficient on iOS 14 that it might not make sense to offer it on iOS 14 in the future,” Facebook stated in a post on August 26.
Independently, Apple and Facebook have been engaged in a bun battle over the commission Apple removes in-app payments.
Facebook asked Apple to waive its typical 30% commission as part of an upgrade that would let users purchase tickets to Facebook events in-app. Apple refused, and Facebook attempted to add a note for iOS users alerting them to the truth that 30% of their payment would be going to Apple. Apple then blocked Facebooks upgrade including this note on the grounds it consisted of “unimportant details,” Facebook told Reuters.
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Facebook asked Apple to waive its typical 30% commission as part of an upgrade that would let users buy tickets to Facebook occasions in-app. Apple declined, and Facebook tried to add a note for iOS users signaling them to the truth that 30% of their payment would be going to Apple. Apple then blocked Facebooks upgrade including this note on the premises it consisted of “unimportant information,” Facebook told Reuters.
Apple is giving developers some breathing room to prepare yourself for an upgrade to iOS 14 which will let users decide out of being tracked for marketing purposes.
The update was originally supposed to be launched as part of iOS 14, which is anticipated to present a long time this month. In a statement on Thursday however, Apple said its postponing this specific part of the update till 2021.
” We wish to provide developers the time they need to make the required changes, and as an outcome, the requirement to utilize this tracking approval will enter into impact early next year,” Apple stated in blog site post on Thursday.
When Apple initially announced the personal privacy upgrade it drew the rancor of developers who said it might create chaos with their advertisement revenue streams. Facebook stated the update could slash revenues from its Audience Network ad network by approximately 50%. Facebook said the change may even suggest it stops establishing Audience Network for iOS altogether..
