” We wish to make certain our players have the finest possible experience playing EA SPORTS UFC 4,” the representative said, “so advertisement combination in the Replay and overlay experience will not be reappearing in the future.”
EA says it has disabled the advertisements. “It is perfectly clear from your feedback that incorporating advertisements into the Replay and overlay experience is not welcome,” the company representative stated. “We apologize for any interruption to gameplay that players might have experienced.”
A post on Reddits r/assholedesign board mentioning the problem had close to 100,000 upvotes.
The Wall Street Journal reported in July that WarnerMedia ran test advertisements in EAs UFC 3, which promoted a number of television shows. The Journal article noted that players are popular for protesting modifications– such as advertisements– that interfere with the experience, especially for premium video games. The EA representative said the company needs to have better interacted with gamers ahead of time about the pending modification.
EA has excused putting a full-screen, in-game ad into its UFC 4 video game, after mad fans objected on Reddit. Initially reported by Eurogamer, the industrial break, which featured a spot for Amazons show The Boys, was contributed to the $60 video game about a month after its initial release.
An EA representative wrote in a Reddit post that the group had actually switched on ad placements in the video game throughout the “replay” minutes, which while “this type of marketing inventory is not brand-new to the UFC franchise,” it has generally been restricted to “specific primary menu tiles or Octagon logo design placement.”
