For a brief time just recently, EA put advertisements into UFC 4 but they have actually considering that been gotten rid of following outcry from the playerbase.
One of the advertisements was for Amazons show, The Boys, which recently returned for a second season. The ads played throughout replays and as part of an overlay, but they are now gone.
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In a declaration sent to Eurogamer, EA stated the feedback was loud and clear.
” It is generously clear from your feedback that integrating advertisements into the replay and overlay experience is not welcome,” EA stated. “The advertisements have actually been disabled by the team and we excuse any interruption to gameplay that players might have experienced.”
” We realize that this must have been interacted with players ahead of time whichs on us. We wish to make sure our gamers have the very best possible experience playing EA Sports UFC 4, so advertisement integration in the Replay and overlay experience will not be reappearing in the future. Thank you for your ongoing feedback on EA Sports UFC 4.”
In July, The Wall Street Journal reported that marketing departments at giant companies were turning their attention to ads in console games. AT&Ts WarnerMedia division ran a series of ads in UFC 3 to promote their television shows consisting of Snowpiercer and Rick & & Morty. The idea of these tests was to determine how gamers may respond to in-game advertisements in a console video game as opposed to a free-to-play title for mobile where this is typical practice.
