Using similar numbers, market intelligence company Sensor Tower estimated 680,000 Pinterest installs throughout iOS and Android the previous day, as users browsed for photos to utilize for customized icons or wallpapers to opt for their new widgets.
The interest has also triggered Pinterest to jump from number 47 on the Top Free iPhone Apps charts in the App Store to number 7 in simply two days. The app currently sits at number 1 in the Lifestyle classification on iPhone, although it has actually hovered around the number 1 and number 2 position given that February 2020.
One possible Home Screen customization that has taken on a life of its own is the capability to produce customized icons using Apples Shortcuts app. The process involves creating a Shortcut to open an app, and then adding an image to that Shortcut on the home screen.
The Pinterest home page today showcases iPhone style patterns as one of its “Daily Inspirations,” where the collection “Trending wallpapers and visual homescreen concepts” is currently sitting at the top of the page. Here, users are finding iPhone backgrounds and sharing other custom-made styles and icon sets for individuals to use in their own creations.
The report notes that the driving inspiration for the growth in Pinterest installations can be seen on Pinterests home page, which has actually been showcasing the new iOS 14 personalization possibilities offered to users.
Sensing unit Tower estimates that Pinterests downloads record was really broken on September 20, with around 800,000 installs worldwide, or a 32 percent week-on-week growth from the 607,000 installs it handled on September 13, a few days before iOS 14 was released to the public.
As reported by
TechCrunch,
App Store intelligence company Apptopia was first to note the impact of the iOS 14 customization pattern on Pinterest. According to its data, Pinterest saw a record high variety of daily downloads on September 21, with around 616,000 new installs internationally.
Apples introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest amongst users seeking to personalize their iPhone, which has reportedly had a ripple effect for Pinterest, whose iOS app has actually seen record downloads as users flock to its material looking for style inspiration.
A TechCrunch representative stated that Gen Z has been the primary factor for the surge in interest, as this group grew 50 percent year over year in June 2020 and they tend to utilize Pinterest as a resource for style motivation.
