Apple purges rival products from store ahead of rumored AirPods Studio, new HomePod – AppleInsider

Apple at the end of September ceased online sales of third-party earphones, earphones, speakers and other gadgets as the business prepares to debut a slate of brand-new audio products like AirPods Studio and a more inexpensive HomePod.

Prior to the change, Apple was a crucial reseller for third-party audio device makers that jockeyed for area on Apple Store shelves. A spot in the tech giants curated catalog granted access to well-heeled consumers trying to find premium iPhone, iPad and Mac accessories.

More just recently, Masimos MightySat fingertip pulse oximeter was cut from the Apple Store lineup just prior to the launch of Apple Watch Series 6. Enjoys tentpole feature for 2020, blood oxygen level tracking, is duplicated by the MightSat. Apple is likewise in a legal battle with the medical technology company over alleged patent infringement claims.

Apple is reported to release a batch of brand-new audio equipment in the coming months. A so-called “AirPods Studio” over-the-ear headphone is anticipated to boast noise-cancelling technology, orientation awareness through U1 chip and premium sound reproduction. Supposedly dripped images of a “sport” version of the gadget emerged in September, revealing a streamlined outside and generous application of ergonomic mesh materials.

A new HomePod variant with smaller sized kind aspect and lowered cost is also anticipated to debut.

A quick check exposes no products from Bose or Logitechs Ultimate Ears brand for sale on Apples site. Searches for “Sonos” provide Apple options like HomePod and the Beats Pill+ portable speaker.

Products from significant manufacturers consisting of Bose, Logitech, and Sonos disappeared from the online Apple Store late last month, while workers at brick-and-mortar outlets were just recently told to eliminate third-party headphone and speaker items from shop shelves, reports Bloomberg.

As noted in the report, Apple often stops sale of devices that might compete with new or future items. For instance, the company stopped offering Fitbit wearables after the launch of Apple Watch in 2014.