A shift in product? What can that potentially indicate?
I pondered awhile. Is the peaceful intention here to slowly vanish the Bing brand and create Microsoft Search as the option to Google Search?
Microsoft would not officially comment. However, I poked around at Microsoft and the company line seems to be no, no, no, this is simply a, um, naming upgrade. Which could never be puzzled with a rebrand.
This is all about Microsoft being overtly the lead brand and names like Bing being relegated to sub-brand status.
Its worth wondering, however, why Bing is called Bing at all. When Bing was belatedly introduced in 2009, it was considered as a faintly ridiculous name. Faintly ridiculous names were precisely what a lot of tech companies desperately accepted. Were silly, were silly, were techy, well succeed.
Similarly, the Microsoft brand name wasnt precisely cherished at the time. Even by lots of at Microsoft.
The progress made since Satya Nadella ended up being CEO has actually been palpable. With both his individual mindset and some far wilier marketing strategies, the Microsoft brand name has actually become one of the more respected worldwide. Appreciated for something akin to heat and decency, rather than merely the companys ability to shove doubtful software application down the craws of the worlds unwary.
Over time, this has permitted Microsoft to add its brand to more of its product names– Office 365 becoming Microsoft 365.
Any time Ive actually looked at Bing results, theyve always appeared far inferior to Googles. Older somehow, and more reasonless. And Bing as a brand name is irrevocably slight.
Lets dream a little. Lets envision that Microsoft decides to silently vanish the Bing name and let its search product end up being Microsoft Search.
Immediately, that would– or, at least, need to– command more respect as a brand name. Microsoft Search currently exists as a service within Office and Windows.
If Redmond decided to invest a little more monetary and intellectual capital into the new Microsoft Search, this may prove to be a more reasonable rival to Googles overbearing supremacy. (Currently, some price quotes recommend Bing has less than a 3% share of the worlds search engine market and less than 7 percent in the United States.).
If Microsoft might make the exact same guarantees its made with its remarkable brand-new Edge browser– much better speed and privacy– it actually might make some consider Microsoft Search as a feasible alternative. So that when Microsoft makes it the default in every single piece of its software that people utilize, fewer will want to alter the default back to Google.
Oh, I understand this will likely never take place. Its simply a corporate branding exercise, right?
However, Google is worthy of a little bit more to stress over and Microsoft does enjoy being competitive.
Lets keep in mind, too, another little report that just recently wafted by– that Apple is pondering a search engine.
The brand-new Microsoft Bing. A present from branding specialists.
Screenshot by ZDNet
It took place quietly.
Microsoft Bing? Could it be that Microsoft is now rebranding its search engine so that those who do not know now recognize its a Microsoft item?
A Microsoft logo and the words: Microsoft Bing.
It was composed by Jordi Ribas, who titles himself CVP of Microsoft Bing Engineering. He explained: “Starting today, you will see a shift in item to Microsoft Bing, which reflects the ongoing combination of our search experiences across the Microsoft family.”
Some of the most powerful happenings do.
Here was an article, inconspicuously put, with seemingly anodyne objectives. It was entitled: “Microsoft Bing: The online search engine that provides back.”
You can now offer a little cash to your chosen charity through a brand-new concept called Give With Bing when you search on Bing.
But wait, that heading. Microsoft Bing? Microsoft Bing? Could it be that Microsoft is now rebranding its online search engine so that those who do not understand now understand its a Microsoft product?
Naturally, I rushed to Bing. A Microsoft logo design and the words: Microsoft Bing.
Unusually, the article itself described the search engine primarily as merely Bing. Yet it was written by Jordi Ribas, who titles himself CVP of Microsoft Bing Engineering. He explained: “Starting today, you will see a shift in product to Microsoft Bing, which shows the ongoing integration of our search experiences throughout the Microsoft household.”
