Activision Blizzard Made $1.2 Billion From Microtransactions In Just Three Months – GameSpot

Activision Blizzard has reported new financial numbers for the July-September period, and it was a gigantic quarter for the gaming publisher. One section of the company’s business that did particularly well was microtransactions. For the three-month period, Activision Blizzard made $1.2 billion from microtransactions, which are called “in-game net bookings.”

This is a dramatic 69 percent improvement over the same period last year, when Activision Blizzard made $709 million from in-game net bookings.

Microtransactions are very big business for Activision Blizzard. For the latest reporting period, Activision Blizzard made $1.95 billion in revenue from all of its business combined, so the $1.2 billion figure from microtransactions represents more than half of the company’s total revenue.

Activision’s Call of Duty franchise was a bright spot for microtransactions. Microtransaction sales from Modern Warfare and the battle royale game Warzone were four times higher than the same period last year. Growth was always expected, with far more players jumping into Call of Duty than usual this year

Additionally, Activision reported that Modern Warfare’s first-year sales are the highest in Call of Duty history, and two-thirds of sales came digitally.

Activision Blizzard also owns King, the makers of Candy Crush. Microtransaction revenue from King’s games grew year-over-year, but a specific number was not divulged.

You can read the full report here at Activision Blizzard’s website.

You need a javascript enabled browser to watch videos.

Want us to remember this setting for all your devices?

Sign up or Sign in now!

Please use a html5 video capable browser to watch videos.

This video has an invalid file format.

Sorry, but you can’t access this content!

Please enter your date of birth to view this video

January
February
March
April
May
June
July
August
September
October
November
December1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31Year
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
1974
1973
1972
1971
1970
1969
1968
1967
1966
1965
1964
1963
1962
1961
1960
1959
1958
1957
1956
1955
1954
1953
1952
1951
1950
1949
1948
1947
1946
1945
1944
1943
1942
1941
1940
1939
1938
1937
1936
1935
1934
1933
1932
1931
1930
1929
1928
1927
1926
1925
1924
1923
1922
1921
1920
1919
1918
1917
1916
1915
1914
1913
1912
1911
1910
1909
1908
1907
1906
1905
1904
1903
1902
1901
1900

By clicking ‘enter’, you agree to GameSpot’s

Terms of Use and
Privacy Policy

Now Playing: Call of Duty: Black Ops Cold War – Official PC Features Trailer

GameSpot may get a commission from retail offers.