Generally speaking, the watch world can be a little…shall we say…self-serious. Fine timepieces are meant to be heirlooms, we’re told, and are to be treated with hushed reverence. New releases are not “new releases,” they’re novelties. And so forth. That’s all fine, but a few special brands simply refuse to toe the line. We can always count on levity and irreverence from MB&F, Richard Mille, H. Moser, and, of course, Hublot.