At the moment, the most effective pushback against the privacy price of Facebook is coming from technology giants Apple and Google, which have their own monopoly powers over smartphone operating systems and web browsers. Earlier this year, Apple began giving iPhone owners the ability to tell apps not to track them, cutting back on some of Facebook’s ability to get data from apps that don’t also know your email address or phone number. Google has promised a similar setting for Android phones, but both of these are a partial solution, at best.
